Instax

Problem: AI uses real images to train its models; consumers are becoming more aware that photos they post on social media will be used to train AI.

Solution: Photos that can’t be touched by AI or the internet. Photos that can’t be photographed.

Photos that can’t be photographed

Instax introduces photo sheets embedded with polarizing film that is only detectable by camera lenses. This layer creates a privacy barrier over the image, blocking it from being accessible to AI training processes online.