Problem: People are tired of the same type of fried chicken meal. Chick-Fil-A isn't what it once was, Canes is ass, and Daves just gives you a headache. People yearn for something to shake things up.

Solution: If there's one thing we know, the best things in life are never handed to you; they are earned. Taste buds are the same way; we fight spice because we love flavor. Show the challenge and the excitement that follows.