Do it For a Dollar?

A mock campaign for Dollar Tree from an Advertising Strategy & Creative Development class.
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Creative Brief

During the holiday season, this campaign leans into the dare-driven, impulsive, “I’ll do it if you do it” energy of young adults.

The monetary value of $1 might not be a lot, but the physical repercussions of a $1 dare can be incalculable. Come see what $1 does at Dollar Tree.