Dollar Tree - Do It For a Dollar?
Problem:
People don’t see Dollar Tree as a viable option for holiday gifts; they think anything you can get for 1 dollar can’t be worth giving someone as a gift.
Solution:
Lean into the dare-driven, impulsive, “I’ll do it if you do it” energy of young adults. The monetary value of $1 might not be a lot, but the physical repercussions of a $1 dare can be incalculable. Let’s show how much 1 Dollar can really do.
THE DOLLAR DARE CHALLENGE
Dollar Tree launches a social campaign where people show off the stunts they do for $1.
Dollar Tree & the public get to pick their favorite stunt as the winner.
Prize:
The entirety of a Dollar Tree store.
PASTE POSTER CAMPAIGN
During the holiday season, we put up past posters all around the snowed-in cities.
