Problem: People don’t see Dollar Tree as a viable option for holiday gifts; they think anything you can get for 1 dollar can’t be worth giving someone as a gift.

Solution: Lean into the dare-driven, impulsive, “I’ll do it if you do it” energy of young adults. The monetary value of $1 might not be a lot, but the physical repercussions of a $1 dare can be incalculable. Let’s show how much 1 Dollar can really do.